Articles about Charlie Tarzian
- Experiential Marketing
U.S. Concepts' Data Refines Event Marketing - Charlie Tarzian Profile - Forbes.com
- CoActive Names Charlie Tarzian as CEO
- Charlie Tarzian believes that successful Web marketing lies in the total sum of its parts.
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Innovation = Simplicity Insights From a Marketing Master By Charlie Tarzian
Copyright 2008 Softcover, 32 pages |
If you’re promoting the products of a Fortune 500 company, an idea, a candidate for political office, a garage sale, or yourself in a job search – this little gem of a book is meant for you!
Charlie Tarzian explains how to create critical mass by combining the virtual of Internet marketing with the actual of event marketing.
Charlie Tarzian was in the experiential marketing business before the word existed. It is this heritage that he leverages across an integrated approach to creating meaningful consumer connections. Mr. Tarzian has been managing integrated marketing agencies for the past 10 years. He has been designing and developing marketing and sales technology systems since 1995, and has extensive knowledge of the integrated communications business and expertise in the design of real-time marketing and sales automation systems. Charlie Tarzian, a leader in the field of integrated marketing, media and technology, is president and CEO of CoActive Marketing, an independent, publicly traded company focused on the integration of living media and online social networking. CoActive works with companies like P&G, Diageo and Pepsi. Charlie is the inventor of the Dynamic Marketing Environment, a set of online and offline marketing tools used at companies like IBM, Symantec and Lexmark. He was CEO of Euro RSCG 4D - a multi-office integrated marketing company.
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